Our demographic is young adults and teenagers between the ages of 15 and 25. We have chosen these as our target audience as other similar movies have shown to be received well by this age group, such as 1408. We believe that they will get our preferred reading of the film, which is for them to be drawn into the mystery and to be able to relate to the characters. The four main characters are all aged within this age range and are split between males and females. This means that through the ages alone our demographic will feel directly linked to these characters.
People that are only marginally older than our selected demographic may get a negotiated reading as they may relate to some of the concepts in the film and may still feel young enough to directly relate to the 18 year olds however they have become separated and have 'grown up' therefore they will not be able to get the preferred reading of this media text.
Adults who are substantially older than our demographic will get an oppositional reading as they will not be able to relate to any of the issues presents as they are from an entirely different generation. They will not entirely understand the use of technology and will therefore be cut off from the key concepts of the film. Children under the age of our demographic will not be able to watch our film due to the 15 rating however if they were able to find a way, as past cases have proven is possible due to evolving technology, they would get a negotiated reading as they would relate to the technology side as children are now growing up surrounded by this from a young age therefore learn at a high speed. However, many of the concepts would prove too mature for them and therefore they would be unable to receive our preferred reading.
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