Planning - USP

Our USP is that our film is focused on a particular date and that it is bringing together four strangers rather than using four friends which is the stereotypical method. we have focused our film on the date 18/02 as it links the four strangers together, with the ghost. The date links them all together as they were all born on the same day, which happens to be the day that the spirit and his family were killed by a drunk driver who was just 18. This is why the spirit is targeting them now as they are the same age as the individual that killed him and his family. This makes our film unique as many horror films will use a group of friends which offers familiarity. However, we add more emphasis to the dangers faced to our characters by offering them no sense of comfort and familiarity, forcing them to create new bonds in a short time period.